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Customer Journey Map
Visualize the customer experience across touchpoints
MBA Graduate Guide
Journey Information
Company/Brand Name
Prepared By
Date
Customer Persona
Persona Name
Persona Description
Journey Goal
Journey Stages
Add Stage
1
Add Touchpoint
Channel/Touchpoint
Customer Feeling
Touchpoint Description
Customer Thinking
Pain Points
Improvement Opportunities
2
Add Touchpoint
No touchpoints added. Click "Add Touchpoint" to create one.
3
Add Touchpoint
No touchpoints added. Click "Add Touchpoint" to create one.
4
Add Touchpoint
No touchpoints added. Click "Add Touchpoint" to create one.
5
Add Touchpoint
No touchpoints added. Click "Add Touchpoint" to create one.
Key Insights & Action Plan
Key Insights
Priority Improvements
Success Metrics