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Business Model Canvas

A strategic management template for developing new or documenting existing business models

MBA Graduate Guide

Canvas Sections

Key Partners

Who are our key partners and suppliers? What resources are we acquiring from them? What activities do they perform?

Key Activities

What key activities does our value proposition require? Our distribution channels? Customer relationships? Revenue streams?

Key Resources

What key resources does our value proposition require? Our distribution channels? Customer relationships? Revenue streams?

Value Propositions

What value do we deliver to the customer? Which customer problems are we helping to solve? What bundles of products and services are we offering to each segment?

Customer Relationships

What type of relationship does each of our customer segments expect us to establish and maintain with them? Which ones have we established?

Channels

Through which channels do our customer segments want to be reached? How are we reaching them now? How are our channels integrated?

Customer Segments

For whom are we creating value? Who are our most important customers?

Cost Structure

What are the most important costs inherent in our business model? Which key resources are most expensive? Which key activities are most expensive?

Revenue Streams

For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay?

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